McKee Craft Boats Branding

For McKee Craft, a legacy builder of saltwater performance boats, we crafted a bold identity system built to match their reputation for strength, speed and unsinkable design. The logotype blends aggressive, forward-leaning typography with a custom-script “Craft” mark that integrates a fish hook—reinforcing the brand’s deep connection to serious offshore anglers.

The “MC” monogram simplifies this identity into a clean, recognizable mark ideal for boat decals, apparel and digital branding. From hull to hat, this system was designed to hold up in harsh conditions and look sharp doing it—just like the boats themselves.