Farmville Hardware Co.
Brand Identity & Collateral
With over 126 years of history behind it, Farmville Hardware Co. needed a brand identity that honored its legacy while embracing the future. We developed a visual system that blends vintage utility with modern clarity—highlighting the store’s role as a trusted source of tools, supplies and community connection.
The project included logo design, custom iconography, brand typography and a refined color palette inspired by earth, iron and wood. We extended the identity across collateral, packaging and stationery, then brought it to life online through a responsive e-commerce website that balances modern functionality with small-town warmth.
Built to last—just like the store itself.
