Tie Breakers Ladies Night was created as a promotional lifestyle campaign for the venue’s weekly Wednesday Ladies Night. Rather than documenting an existing event, the shoot featured selected models to create aspirational imagery that highlighted the food, drinks, games and social atmosphere.
Custom color grading and flash-inspired processing gave the final images a nostalgic retro aesthetic reminiscent of candid nightlife photography. The resulting image library was designed for social media, digital advertising, website content and ongoing promotional campaigns.
Client: Tie Breakers
Agency: Smart Associates