Shot on location in Tallahassee, Florida, this campaign blended lifestyle and product photography for the Herrington catalog. The focus: showcasing the craftsmanship and comfort of Hatteras Hammocks in lush, relaxed outdoor settings. We captured a range of detail, full-product and lifestyle shots designed to highlight the woodwork, woven textures and coastal luxury of each piece. The result is a timeless, aspirational set of images that elevate leisure into an art form.
Interesting Fact:
Most images were captured on medium format film
Client: Hatteras Hammocks
Agency: Strategic Marketing & Design