Four Sweeps Identity & Branding

Inspired by the thrill of Vegas and the charm of classic sweepstakes, we built a bold identity for Four Sweeps, an online gaming brand by TreasureTech. The logo merges the lucky number 7 with script lettering and a four-leaf clover to suggest good fortune, energy and instant recognition. Gold sparkles add a nod to vintage casino glitz without feeling dated.

The visual system balances fun and legitimacy—rich greens, metallic gradients and layered textures evoke felt tables and jackpot lights, while clean typography and brand hierarchy ensure digital clarity. From brandmarks to promo graphics, every element was designed to capture attention and convert clicks in a competitive online space.